September 30, 2017
8 Powerful Ways to Market Your Business on a Limited Budget
When you set up a business, the main aim is for you to make money from it. That means that somehow, you’ve got to let people know about the products or services that you’re offering so that they can purchase. There is also the issue of competition, and that means that you have to be one step ahead of the rest. The first thing, in this instance, is to find out what your competitors are doing to get more customers, and then stay one step ahead of them. That is the reason that in this article, we are going to look at 8 powerful ways to market your business on a limited budget. There are many more ways that we could look at, but for now we will just focus on 8.
Guerilla marketing is whereby one gets to use creativity, imagination and originality since you don’t have the money for a huge budget. This is the system that small beginner companies on tight budgets use when they’re competing against their more experienced and moneyed competitors. You have to do something drastic that will bring attention and promote the awareness of the brand.
Socialize on social media
Almost two thirds of American adults use social media channels such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and many others, according to the Pew Research Center Report of Social Media Usage between 2005 and 2015. Engaging potential clients through these platforms is a great way to bring business your way.
Create valuable content
We all know that everyone loves great content, but that isn’t all. Most people use the Google search engine, and it too loves great content. This means that whether you’re sharing the information through blogging, podcasts, infographics or writing articles, you have to ensure that the content is valuable. If you ran out of ideas, you can always choose to outsource freelances from websites like Upwork.
Contests and giveaways
People love free gifts and incentives, and if you can, offer them. This is a great way to connect with potential clients while they enjoy it, and it doesn’t have to be expensive. You could even offer them things like free ebooks or white papers. You can take advantage of things like Facebook groups, where people can try your products for free or discounted prices, and if they like them, they’ll most likely spread the word for you.
Piggyback your partners
One of the greatest ways to deal with a limited budget is to partner with other complimentary companies that can include manufacturers, suppliers and vendors. This way, when you reach the top, both businesses get to gain, and besides, being recommended by another business brings about more credibility. One great way is through sharing flyers, exchanging customer lists, and even creating referrals.
Leverage scalable advertising channels
You should go for online marketing other than channels such as TV, radio and newspapers, since online marketing is much cheaper. There are social media marketing options as well as Google options such as Pay Per Click. There are also free online directories like Google Maps and Yelp that could help bring customers right to your doorstep.
Milk the media
You can invite the media over to feature your company as this would be free marketing. Some great ways include creating publicity stunts, do something for communities, press releases, sponsoring events, or even getting into a business competition.
Help yourself by helping others
Ensure that your marketing efforts are beneficial to the audience somehow. You could do this by providing useful information, educating, so that they see you as the solution to their problems. Entertain the audience and answer any questions that they might have.
Travel Affiliate Programs: The Ultimate Guide for Bloggers
Travel companies are making a killing from business that is brought to them by travel affiliate programs, while the affiliates also benefit from good pay. The travel industry is a growing business as you’ll see from the statistics below as we check out this comprehensive guide to travel affiliate programs:
- Between 2005 and 2015, the number of international tourists doubled from 585 million to more than1.19 billion.
- By 2021, the revenue from the travel industry will be expected to have grown to $957, a 10.9% increase.
- There is a shift I consumer behavior such that people are now making their bookings online, as compared to offline. According to ABTA, 76% of holidaymakers book online.
Some of the major players in the industry include:
- Trip Advisor
- Lonely Planet
- Choice Hotels
- Qatar Airways
Three key things to a thriving travel blog:
- Product Promotion – the products that you promote are the face of your blog.
- Market Segmentation – this is where keyword research is a must, and you must go for those that have a high search volume and little or no competition. Avoid common keywords like “hotels in London” because sites like Expedia will beat you to them.
- Audience Targeting – here we are talking about the quality of your traffic. The source of your traffic is paramount to the success of your blog. You want to target people that have the highest spending power. For English language websites, this is typically the UK, US, Canada and Australia.
Promoting Travel Affiliate Programs On Your Blog
You can promote travel affiliate programs on your blog through the following ways:
- Embeddable Interactive Widgets
- Contextual Links
- Building Your List
- Email Marketing
- Banners and Sidebars
Marketing is an important factor for any company, and as you’ll notice from what we discussed above, it can also be done effectively when you’re on a budget. Employ the 8 tips we mentioned above and you’re bound to get ahead of your competition.