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Marketing Your Radio Station

When it comes to working in radio, there are a number of factors that, like any other business, contribute to the success or, in some cases, failure, of your business. These factors are many, of course, and most of them universal. One of these universal business factors is marketing. When I said marketing just now, you thought of advertising, didn’t you? Well, that’s reasonable, but marketing is more than ads. Marketing is pretty much anything you can think of to do that publicly relates to your business and your customer bases, including branding. Radio, like television, has the somewhat unique distinction of product advertising itself. For example, if someone gets a ride with Zipcar and happens to hear your radio station, they’ve been advertised to simply by hearing your station secondhand. However, radio and television do need to advertise, but not via their own platform. Although, an occasional remind of what station you’re listening to couldn’t hurt and is a popular technique in the industry. When it comes to advertising, you’ll want to advertise on television or on the internet. Remember, of course, to advertise to he right demographic. The internet is the right place to advertise to a younger adult audience, while television has a broader demographic associated with it, so you’ll want to pay specific attention to which channels you advertise on and at what times to advertise to the correct demo. As mentioned before, branding is an important part of marketing. You want to ensure your branding accomplishes two goals. First, you want to be inviting to potential listeners, and you want to inform them of what kind of broadcast you offer. While radio is an aural medium, you will need some more visual branding, such as a color scheme, a logo, etc.

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Make Your Old-Fashioned Radio Listening Hobby Contemporary

Today’s age is the digital dominance. No matter where you go, you see the dominance of the technology in every sphere of life. People drove to the shops and the stores as soon as they find a new gadget being launched. They try their level best to get their hands on the new gadget and make their lives much more exciting.

However, at the same time, some folks like to live their lives in a bit of the old-fashioned way. They prefer the old age stuff and do not seem to move on to the new and latest technologies. One of such things is people adhere to the older version of life is to have a Radio. The time when everyone loves to listen to the songs on his or her phones, some guys prefer radio. If you are one of them, worry not as you do not require to consider yourself out of the lot. There are certain ways you can combine your love for radio and the contemporary life together. Try these out:

Make Your Old-Fashioned Radio Listening Hobby Contemporary

Make Your Old-Fashioned Radio Listening Hobby Contemporary

  • Buy the latest version:

If you enjoy listening to the radio, it is more likely you have the old age radio in your house. The customary old-fashioned radio takes much time to tune into a channel, and that is why you might need to get rid of it. You can do without it, and it is time for you to buy yourself a new radio that makes it easier for you to tune into your favorite channel without having to pass through a long path of difficulty.

Do not worry about the cost of the new radio. The customers of radios are few, and you will be able to get a new one easily at quite a reasonable cost. However, ensure that you buy it from a well-reputed place. Buying a radio from an ordinary place might require you to get it repeatedly replaced because of the poor quality.

  • Adjust the radio speakers in the wall and ceiling:

Now is the time for you to move one-step ahead! Add some more technology to your house and get it a makeover. Being a fan of radio is not that of an outdated thing until you make sure to keep it well sorted and well advanced.

You can install the speakers at various points in your house and connect them to the radio. The walls and the ceilings need to have the speakers so that they will blast out the music as soon as you tune into a channel. Do you need a new roof in Fort Worth? Well, you should definitely, as it helps you in installing the speakers to the inner side making it possible for you to listen to what your favorite channel is telecasting. If you have an ordinary roof, do not worry as it can be replaced quite easily. Up gradation of the roof, while getting it replaced in a house is necessary or else the replacement will not be of any use at all.

  • Listen to your favorite channel in isolation:

No matter how much you are a fan of listening to the radio, you must not stick to it in order to quench your thirst. Furthermore, listening to the radio in your house has been made easier, and all the credit goes to the new and latest phone models. Buy the best one and get your earplugs to listen to your favorite channel in isolation.

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Tips for Expanding Your Radio Station

You need a lot of guts to start up a radio station of your own.  The licensing and registration process itself is tremendously difficult and expensive and then there is the broadcasting gear that is so tough to manage and so expensive to maintain. But all of this is definitely worth your effort if you can one day be the owner of a fantastic and popular radio station.  It is important to keep expanding your radio station and your coverage area as far and frequently as possible so your listeners will continue loving your station and so you can keep generating more and more listeners.  Here are some great tips on expanding your radio station;

 

Rent property for your towers

A lot of cell companies will rent you a space on their towers for your broadcasting gear but not everyone is that accommodating.  There are a lot of competitors out there for communication and marketing companies.  It is no surprise if you are forced to construct your own towers to get your radio signal out there.  Luckily you can save a bit of cash on your expansions by renting your tower property instead of buying it directly from the landowner.  TowerLeases is a fantastic lease negotiation company that can help you with all of the leasing contracts and negotiations and they can help you get the right locations for your towers from interested landlords.  You can click here to find out more about this fantastic company’s services.

 

Rent-to-own broadcasting equipment

A lot of companies will give you the opportunity to rent broadcasting equipment with the option to upgrade once your contract expire or to own it once the equipment is paid off in full. This can save you a lot of instant capital.

 

Study your expanding market frequently

Different people have different tastes.  You should always do proper research on the market of new areas to establish whether it is worth the investment of expanding to these areas.  If people are form a different culture, religion or taste than what your radio station offers then you should either be willing to change your style or consider a different area.

 

Upgrade your entertainment programs regularly

Radio stations are always battling to get the latest songs, news and hits broadcasted and can easily forget to update or change their daily programs a bit. It can be great for your radio station if you can get a new program every month or so or at least do different and interesting talk shows every now and then to keep listeners entertained and interested in your program.

 

Don’t over advertise

Yes, the radio adverts you broadcast on your station is basically your main income for your radio station and it is incredibly important to keep your business in the green but it is also important to consider your listeners.  Too many adverts can easily annoy your listeners and will result in reduced popularity for your station.  It is much better to increase your advertising fees rather than overpopulate your broadcasts with commercial content.

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Dressing for Your Job in Radio

Even though radio personalities have a major impact on their listening public, it isn’t uncommon for most of their fans not to know what they look like. Since radio hosts and DJs spend their workdays in sound studios, they have a lot of freedom regarding what to wear. However, that doesn’t mean it is to best idea to come to work every day in pajamas or sweat pants.

Additionally, not every day will be spent in the studio. Many radio personalities host shows on-location at least occasionally. And the locations that may be chosen can range from retail stores to local concerts, and from breaking news locations or formally scheduled interviews at the interviewee’s workplace.

Dressing for Your Job in Radio

Choosing an outfit to wear while working as a radio personality does require some thought, no matter the environment. To help you navigate these potentially fine lines, here are some general tips to get you started.

The Dress Code is Law

If your workplace features a dress code, then that policy needs to be your first stop for all questions regarding proper dress. Anything that is considered against policy should always be avoided. And, if you aren’t sure if something is appropriate, you should ask before you wear it.

Often, your supervisor or a human resources representative can help you determine whether something is or is not against policy. However, sometimes just the presence of doubt should be considered enough for it to be a no-go.

Casual in the Workplace

Casual outfits may be the standard for a lot of radio personalities. But just because an outfit is casual, that doesn’t mean can’t be stylish and in good repair. Avoid wearing any clothing that has inappropriate holes or obvious signs of significant wear, as that doesn’t always send the best message regarding how seriously you take your position. Additionally, avoid any items, like graphic or slogan tees, that may be considered offensive.

However, jeans can be a great option for a job in radio as long as they are clean and in good shape. Additionally, t-shirts may be completely appropriate as long as they are the proper size. It’s generally understood that casual dress is an option, but that doesn’t mean it should border on lazy.

On-Location Broadcasts

Radio personalities aren’t always hidden in a studio. In fact, on-location broadcasts are very common for stations that focus on music, news, sports, or almost any other topic. And, when you are on-location, you are in the view of the public.

Again, being a radio personality often invites a certain level of nonchalance regarding how you dress, but it is also important to make the right impression. Now, that doesn’t mean you should forgo your jeans for a suit and tie. Instead, make an effort to exhibit a level of style that matches what your station represents.

For example, a DJ for a rock station can likely wear a nice pair of jeans, a concert t-shirt under a blazer, and some stylish, but casual, shoes and seem perfectly appropriate. However, that same look might not work for radio personalities that are interviewing local officials about the outcome of a recent election.

It is important to consider the nature of the station as well as the on-location activity when choosing an outfit. And, when you are staying in the studio, consider whether what you are wearing would be appropriate if you were seen by fans as well as executives that manage the station. That way, you can make sure you represent the station well at all times and make the best impression with everyone you may see.

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Side Professions for a Radio Jockey

Being a radio jockey is great; you get to communicate with your audience, you get to play songs that you and your listeners love and you get to talk about topics that intrigue the audience. In spite of that, many people are inclined towards taking up side professions and that’s totally okay. If you’re a radio jockey who’s looking for ideas for a side job, you’ve come to the right place. Read along!

Bartender

Bartending wages (and employment accessibility) change significantly depending upon your area. In any case, in case you’re ready to get a side employment as a bartender, tips can be an enormous source of income. In aggressively populated cities like Toronto, barkeeps make around $26.50 per hour approximately. BLS measures the national middle pay around $9.16 every hour. In many states, bartenders need to attend a certification and training process before serving. In more established cities, such certification courses can cost up to $400.

Side Professions for a Radio Jockey

Groundskeeper or landscaper

Landscaping might be a seasonal or year-round side occupation, in view of where you live. Regularity can give significantly more timetable adaptability in case you’re not totally sold on finding a steady side job. As indicated by BLS, the normal time-based compensation in 2015 for exterior decorators and maintenance people was $13.20. On the off chance that you find a grounds work at a green, you may even score a couple free adjusts as a reward.

Photographer

If taking pictures is a hobby for you, you can easily turn that into a side profession and even one that pays well. Really well! Depending upon your interests you can photograph events, people or even nature. Events include birthdays, bridal showers, baby showers, weddings, graduation parties etc. Before you expect people to pay you for your services, you need to learn how to become a photographer first.

Fitness trainer

Building your customer base (and your paycheck) as a fitness trainer will require significant investment, particularly on the off chance that you would prefer not to work for a “chain gym center” like Gold’s or 24 Hour Fitness, yet the timetable adaptability for fitness trainers is awesome. As per Payscale.com, the normal remuneration for a fitness coach is about $18.66 every hour. Working freely (outside of a chain) will probably gain you more cash, once you’ve developed your demographic. EMS1.com as of late shared the narrative of two Michigan paramedics, Gavin DuBetz and Stephanie Viener, who converted their side jobs and took them to an entrepreneurial level, opening CrossFit Menace.

Real estate agent

A real estate agent’s bonus is regularly 5 to 6 percent of the home’s deal cost. So on a $300,000 home, an agent can make around $16,500 in commission (evaluating a 5.5 percent commission rate). While land is an adaptable side job, it requires building a customer pipeline to profit, which can be a tedious procedure. Different universities and online projects offer land classes or degrees. These courses plot the subtleties of land, which may better set you up for the hardships in this profession.

Carpentry

Carpentry can be an awesome side employment, particularly amid the summer months when landscapers require extra help building decks, wall or different components asked for by their customers. Carpentry licensing fluctuates incredibly from state to state. A few states don’t require a permit, yet in different states you’ll require a contractual worker’s permit. In any case, think about documenting as a LLC as an approach to ensure yourself ought to any business obligations or liabilities emerge in this side employment.

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The Most Popular Songs of 2016

The year is almost over and it cannot be denied that there are a lot of songs that managed to make people sing along for weeks while there are also some that were not heard that much. Most of the songs that will be included in the list may be some of the songs that you listened to as you try to search for the best evape 2017. You cannot deny the fact that the incoming e-vape for the year to come are very nice and will not only look cool but can also be used well. Search more for the right vape to purchase and at the same time, remember the songs that made you sing along and maybe even cry.

The Most Popular Songs of 2016

  1. Work – Rihanna Featuring Drake

There are a lot of people who listened to this song for quite a long time because admittedly, it is very catchy. At the same time, this song has inspired a lot of people to go to the gym and truly work. It may have inspired you to do a lot more work with your office too. Even if you did not like the song, you cannot help but let its lyrics get stuck in your head.

  1. Love Yourself – Justin Bieber

This is once again another song that people sang along with during its peak. You may love or hate Justin Bieber but you have to admit that some of the songs that he released this 2016 is fun to sing. It is fun to listen to as well if you were able to relate to what his songs say.

  1. Can’t Stop the Feeling – Justin Timberlake

Let’s add another Justin to our list. Justin Timberlake’s Can’t Stop the Feeling is often referred to as a feel good song. This is the type of song that you would like to listen to if you feel a bit under the weather. You may have listened to this song in the morning when you are still trying to wake yourself up.

  1. Hello – Adele

Adele did not release a song for quite a long time so when she came back with Hello, the world cannot help but listen. Her strong vocals are still evident and the message of the song is very clear and strong. It became the song of a lot of people who were still trying to get over their exes. It was definitely one of the songs that people have associated to the year 2016.

  1. Closer – Chainsmokers Featuring Halsey

There are some people who may admit that they do not understand the words that are being sang with this song but they like the beat just the same. They also like the fact that it can be easy to dance though its tempo is in between fast and slow. A lot of Christmas parties may still include this as a part of their playlist.

Can you add other songs that in your opinion became highly popular in 2016? There are still a lot available.

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Finding Homeowners Insurance For Radio Personalities

Radio personalities in Florida usually have a huge following. Their job enables them to connect with lots of people from all over the state. Through satellite, a radio does not have any geographical boundaries. This also means that they earn a decent income and therefore, most of them own houses. Just like any other home owner, radio presenters and other workers in the media fraternity want to insure their homes so as to be cushioned against loss of property. Anyone who works in this industry will tell you that they are always away from home and so, they may have little control over what goes on there. When looking for the best homeowners insurance Florida, a radio personality will want to consider the following.

Finding Homeowners Insurance For Radio Personalities

Condo insurance

Studies show that most radio personalities like to stay in condos. The privacy associated with such residences makes it easy for them to stay away from the public limelight that is associated with their job. After interacting with thousands of people through talk shows and interviews, a person just wants to spend time in private. In such situation, you may only want to be with your family. It therefore is important for you to find a company that offers the best condo insurance. Ask them about other condos that they have insured and how they responded to claims. You should also know if they have a special cover designed for condos.

Townhome insurance

Most radio stations are located in areas around cities. Therefore, those who work there is likely to look for homes close to the city. They stay in the suburbs that are nearest to their jobs. It is important because sometimes, they have to work during late hours or early in the mornings. For such employees, buying a townhouse makes a lot of sense. Insurance for townhouses is quite different from that of other homes. It is because of their unique nature and their ideal locations. If you own a townhouse, talk to your preferred insurance company to find out what they can offer. Let them inspect the house and give you a quote. You can also search online for insurance quotes for townhouses and choose the one that best suits your budget.

Mobile home insurance

A radio job is one of the most adventurous careers that you will ever find. At one time, you will be at the station producing programs and hosting interviews as well as talk shows. When you are not doing that, you will be in far areas looking for information. If you are assigned to collect news from anywhere in Florida, you will have to keep moving from one area to another in search of the most recent events. The best option for you if this is the nature of your job is to find a mobile home. A look at some of the companies that offer mobile home insurance reveals that there are big variations in what you can expect from them. However, there are those that offer insurance packages that are tailored to meet your unique requirements. Just talk to any agent and you will find a cover that suits your needs.

Insurance against Floods

Over the recent years, floods have been a major concern in various parts of Florida. With storms ravaging various residential and commercial areas, you can never be sure of what will happen to your home next. The worst part is that the floods may occur when you are away busily attending to your radio job. Because of this, you can only rely on a good insurance cover to save your home. One thing that makes floods different from the other risks is that they occur naturally while the rest are because of human errors. You can use technology to lower the risk of burglary or fires ion a home. However, technology will do almost nothing when it comes to floods. Learn more about homeowners insurance here.

Other aspects that a radio personality should think about when looking for homeowners insurance in Florida include fire, burglary, and many others. Regardless of what you want to insure, you need to focus on ensuring that your home is well protected against risks. At the end of the day, you want an assurance that in case of anything, your home will be restored. This can only happen if you find the right insurance company. If you are looking for quotes, you can compare them online by simply entering your information in provided forms. This will help you to get a good insurer fast without having to spend a cent.

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4 Things You Can Talk About On Your Radio Show

Are you a radio jockey who wants to grab the attention of his/her audience? Have you run out of topics to talk about on your radio show? There are certain topics that will never get old or boring – there will always be things that can be said and discussed about those topics. Here are a few things that you can talk about on your radio show that will not only spark the interest of your audience but also fire up lengthy discussions.

4 Things You Can Talk About On Your Radio Show

  1. Relationships

Humans can’t stay in isolation. As human beings, we are naturally inclined to have emotions and feelings for one another. When it comes to relationships, everyone will have opinions and experiences that can be shared. Whether it’s between friends, partners, parents or siblings; relationships will always be talked about.

On your radio show, you can give out valuable relationship advices if you like. Additionally, you can ask your audience to call in and share their experiences and what they have learnt from those experiences as well. You can even provide emotional support to your audience if you’d like, and have discussions over relationship problems too. Factors like lack of communication, personal involvement and worldly distractions can be discussed in detail.

  1. Home Maintenance

Home maintenance and décor is a hot topic these days. When it comes to home maintenance, everything can be discussed. From room renovations to complete house makeovers to small décor tweaks – you can talk about it all.

You can even talk about products that are loved by people. Dynatrap is an all-time favorite of people who want to get rid of bugs and insects from their houses. You can share information about it with your audience and even link them to check out its reviews over here: http://www.pestkilled.com/dynatrap-review/

  1. Food

We all need food to survive, right? But these days, food has spread out to much more than just for survival purposes. People are keen about different types of cuisines and types of food. In addition to that, you can talk to your audience about vegan and non-vegan options.

As a radio show host, you can share recipes that your listeners could note down and cook in no time. You can even share reviews of restaurants that open up – their ambiance, taste and service can be discussed. To make it a more participative discussion you can ask your audience to pitch in their own reviews and opinions about different types of foods, recipes as well as restaurants.

  1. Education

Education is a must these days. Despite having said that, there are still millions of people around the world who are deprived of this privilege. You can ask your audience to pitch in their views about the importance of education, the new fields and majors that can be studied as well as practical application of education.

You can even talk about scholarship offerings, tips on how such scholarships can be scored etc. Additionally, donations can also be collected to offer support to children who want to educate themselves.

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A Career in Radio – Is It Possible?

There are a lot of people who would like to become radio personalities but they do not know how they can achieve it. Some people think that a career in radio may be elusive because they do not have enough talent in order to make it big in the industry. For other people, they believe that a career in radio will not be the best option for them because they are not sure if they would get paid the amount of money that they are getting paid by payroll services for their current work.

A Career in Radio - Is It Possible?

You are recommended to only get a career in radio if you truly want it. If you don’t, then you are better off sticking with your own job or at least finding that one job that will truly make you happy. If you know that you can only be happy if you get a career in radio, here are some of the things that you should remember:

  1. Remember that you will only be qualified for jobs that you have the skills and qualifications for.

You cannot expect to become a radio jock if you do not have the voice or the diction that people would like to listen to. It is true that you have a lot of wonderful stories that you are willing to share to a lot of people but if people cannot stand the tone of your voice, then nothing good will come out of it. One of the qualifications may be experience and if you do not have this, then finding a job in radio will be more elusive than ever.

  1. You would need to get training.

Even if you know you are good, you cannot expect that radio stations will immediately trust you enough to give you your own show without proper training. You cannot be frustrated that you would have to undergo training first before you will be allowed to have the career that you have always wanted.

  1. You cannot expect that you will get to play the songs that you want.

If your main reason for wanting to have a job in a radio station is because you believe that you can play all the songs that you have always wanted to play then you are mistaken. The radio station will be in charge of picking the songs that you are going to play and you have to do your best to act like as if you truly love the songs that you play even if you do not care much for the tunes.

The school that you would choose to get educated in may matter depending on the type of job that you are applying for. Of course, once you are sure that you are qualified, you can already focus on other aspects like making sure that you will keep the show that you will be placed in interesting enough so that it will not go off air. You do not want your efforts to go to waste so research about what people want to hear.

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Hosting A Radio Talk Show

Having a career in radio may be a dream come true for you but you know that you can only continue your job if you are good at it. First and foremost, you need to have a degree. There are different courses that you may graduate from. As long as they are related to being a radio talk show host, you can be qualified for it.

Aside from a degree, you also need to have a good speaking voice. You need to have a voice that will command people to listen. You are required to be able to speak well and to become articulate. In most radio stations, your grammar is extremely important. Having experience in doing radio will be a big plus too.

Hosting A Radio Talk Show

There are two reasons why you may be given a chance to host your very own radio talk show:

  1. You have been given by a radio company your very own show because they believe in your capabilities and you have passed all of the qualifications needed in order to make you eligible for the job.
  2. You would like to create your very own podcast that a lot of people can access online.

You may think that hosting your very own show will be easy but like being one of the bookkeepers, there are different things that you have to be capable of doing. In bookkeeping, you should know how to balance out sheets, make sure that you will properly compute loss and profit. You can also be assigned to be in charge of the payroll and invoices of the company. The tasks that you have to do when you become a radio show host are nothing like the tasks that you have to work on while bookkeeping but you will also be expected to do a lot of things; some of which you may not be too familiar with in the beginning.

  • You have to be prepared to talk about a lot of things that will be assigned to you. You need to be knowledgeable about all topics whether it is about family, love, sports, relationships and everything else that people will be interested to know more about.
  • You need to be able to reach out to people through the way that you speak. You cannot seem like you are bored out of your wits while doing the radio show. You need to be enthusiastic and spontaneous in order to get people’s attention.
  • You may be required to reach a certain target market that you can do with ease. If you would be required to reach out to the working class, you may need to do this well. Aside from your ability to speak, you should also know how to listen. By listening, you will be able to pick up more details on how to be effective in hosting your very own radio show.

Based on the things that are mentioned above, do you think that you are already prepared to go on radio? Remember that being naturally good at hosting does not mean that you will never become better. You can still learn and improve in the long run.

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